1st February 2018


Ricoh Arena, Coventry


48 Days

About the conference

Thanks to the innovation of hundreds of UK companies, we have led the way in e-commerce and are rapidly becoming a global centre of excellence for e-exports. But we don’t want to rest on our laurels and stop there. The opportunities are mind-blowing.

Selling online allows companies of all sizes to extend their reach around the world and tap into new markets through e-commerce, something that would have taken an extraordinary amount of effort and investment only a few years ago. By selling online UK companies can:

  • Find new customers in overseas markets
  • Do business 24/7
  • Build brand awareness
  • Access new markets in a low cost way
  • Monitor real time sales and use data to make informed business decisions

By joining this free conference you can explore the huge potential that the online global marketplace presents for your business.

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Why attend?

We’ll be joined by Google, Facebook, Push Marketing, Bing, Marks & Clerk, Western Union, Royal Mail, Tmall and Barclays who will cover some of the topics listed below during a series of interactive workshops.

You’ll be able to interact with inspirational speakers from the digital world and learn first-hand what it takes to become a global success.

You can expect to learn about:

  • Cyber security
  • Handling international transactions
  • Selling via e-marketplaces
  • Protecting your Intellectual Property
  • Managing foreign currency
  • Financial risk management
  • Getting your products from a to b
  • App development
  • Virtual reality

You’ll be immersed in a digital world where you can attend interactive workshops, meet 1:1 with digital experts, browse our digital expo and network with potential business partners and like-minded delegates in The Hive.

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Event schedule

Please note, once you have registered you will be contacted early next week with the launch of the workshops including the opportunity to pre-book your sessions.

09:00 - 09:30


09:30 - 10:30

Plenary keynote session

10:30 - 13:00


13:00 - 13:45

Lunch & expo

14:00 - 16:30



Event close


Boost your Online Sales with Google Shopping (10:30-11:00 or 14:00-14:30)

Speaker: Neeraj Maisuria, Head of E-Commerce @ Push

Google Shopping - The biggest and most important retailer tool for online exporting.

This session will include:

  • Best practice to increase sales and how to boost click through rate and conversion whilst decreasing costs
  • Requirements and methodology to succeed in shopping and expanding globally
  • Understanding the customer journey and how to influence purchase online
  • Importance of mobile and optimising for mobile to grow sales across all platforms
  • Practical case studies with real results of exporters dramatically boosting sales including B2B and B2C case studies

Staying Ahead of your Competitors through Online Lead Generation (11:00-11:30 or 14:30-15:00)

Speaker: Jai Khan, Head of Business Development @ Push

Potential customers spend over 70% of their online time either browsing, reading articles, reading emails or watching video. Our workshop will show you how to generate highly relevant leads during all these activities.

This session will include:

  • How to utilise the display network to target relevant sites for your product and service and accelerate your leads
  • Taking advantage of native Ads which are incredibly underused but can help to engage your key target market and help you expand internationally
  • Video will represent 80% of all online traffic by 2019 and targeted adverts present a massive lead generation opportunity
  • Practical case studies from B2B and B2C businesses with real results of exporters dramatically boosting leads.

Digital Marketing Today (12:00-12:30 or 15:30-16:00)

Speaker: Steve Hyde, CEO @ Push

There is no digital strategy anymore, just strategy in a digital world. Google and Facebook control nearly 60% of the digital advertising market and their slices of the pie are only growing.

This session will include:

  • An overview of how innovation is coming in ever faster waves and how to ride these waves to jump your export growth
  • How money follows eyeballs and how to position your firm to capture new customers
  • The importance of mobile and optimising your website as well as the importance of speed as 50% of your traffic will leave if your mobile site takes more than 3 seconds to load
  • How to use different advertising solutions for different stages of the purchase cycle
  • Practical case studies with real results of exporters dramatically boosting leads

Making Facebook and Instagram Work for your Business (12:30-13:00 or 16:00-16:30)

Speaker: Ricky Solanki, Digital Marketing Director @ Push

Learn the latest and most powerful information fresh from Facebook and hear our recommendations to skyrocket your success on Facebook and Instagram.

This session will include:

  • There are 1.49 billion people on Facebook each month but it takes skill and methodology to reach your target audience effectively
  • 6 steps to Facebook success and why it might be better for some businesses to not invest
  • The importance of sales funnels when attracting and nurturing leads and how to keep on top of the large amount of Facebook changes each month
  • Utilising Facebook and Instagram to scale your export business and reach new, global markets, with speed
  • Practical case studies with real results of exporters dramatically boosting leads

Barclays Digital Introduction to Cyber Security (11:30-12:00 or 15:00-15:30)

Speaker: Anthony McGhie, Digital Engagement Manager @ Barclays

Did you know?

  • 46% of UK businesses identified a cyber security breach or attack in the last 12 months
  • Among those who identified an attack, 6% had money, assets or intellectual property stolen
  • 19% who had been breached took 1 day or more to recover from their most disruptive breach

At Barclays we understand that in this ever changing digital landscape it is more important than ever to protect your business. This session has been designed to give you and your staff an introduction to cyber security issues, empowering you to take practical action to be better protected. Including:

  • An overview of cyber security and what it means for businesses
  • A look at the main cyber threats and how to help prevent them
  • Tangible next steps to help you and your staff stay safe and secure online
  • Additional support and information that can help you on your journey

A practical guide to currency and managing payments (12:00-12:30 or 15:30-16:00)

Speaker: Graham Smith, Area Sales Manager @ Western Union

Exporting carries a number of significant challenges that aren’t traditionally faced when only dealing in your own country.

A number of these boil down to how you are going to make yourself competitive and how are you going to make sure you are profitable in markets that you aren’t experienced in. In our presentation, we will talk through some of the key considerations such as whether you sell in the local currency or your own, how you manage currency risk on forecasted export sales and the different ways you can receive payments coming from abroad.

How to internationalise your website (10:30-11:00 or 14:00-14:30)

Speaker: Sarah Lumley-Holmes, Digital Trade Adviser @ Department for International Trade

More than half of consumers are willing to pay more if you are willing to give them information in their own languages. Without internationalising your website you are missing out on a huge opportunity.

A properly internationalised website can be a shop window to the world for your product or service. Join this interactive workshop and take the steps to adapt or design your website for an international audience.

Sarah Lumley-Holmes, our West Midlands e-commerce adviser will give you the knowledge you need to implement a successful international website and will cover: 

  • domain strategy
  • content localisation
  • SEO
  • social media with an international audience
  • online research tools

Ecommerce: The importance of language and culture (11:30-12:00 or 15:00-15:30)

Speaker: Gerti Willis, International Communications Adviser @ Department for International Trade

The ability to communicate with global audiences is essential for global retailers. By reducing language and cultural barriers, customers feel included and more comfortable as it helps understand a brand’s voice and vision. Offering content in the official language and localising products and services to ensure cultural relevance to the local market is the corner stone for success.

Digital Advertising – How to make it work (12:30-13:00 or 16:00-16:30)

Speaker: Teresa Gualtieri, Digital Trade Adviser @ Department for International Trade

Online advertising is key to any online strategy and a great way to gain overseas visibility. This seminar will look at the different types of online adverts and how to optimise your campaigns, as well as how to avoid some of the main pitfalls.

Open your business up to the world – tackling barriers to international trade (11:00-11:30 or 14:30-15:00)

Speaker: Nicola Longfield - Director of SMB @ PayPal UK

This workshop will look at the solutions and support available to businesses from PayPal in selling internationally.

The sessions will include:

  • Getting started - Where to start when thinking of selling outside of the UK
  • Need to know - customs, duties and taxes when selling abroad
  • Maximise your reach - How to translate, localise and launch your online site in up to 60 countries
  • Managing international returns

Get to grips with the new General Data Protection Regulations (GDPR) (11:00-11:30 or 14:30-15:00)

Speaker: David Campbell, GDPR Consultant @ DPA/OK

On 25 May 2018 the General Data Protection Regulation “GDPR” will replace the DPA. This law brings with it a number of new requirements on how your business can, collect, use and transfer personal data.

This overview session will include:

  • Data protection principles and how to ensure compliance
  • Requirements when processing customers personal information
  • What you need to tell your customers about their information, when and why
  • Customer rights
  • Keeping customer information safe
  • Using others to process customer information
  • When things go wrong - data breaches

A practical guide to protection and enforcement of IP when entering international markets and doing business online (11:30-12:00 or 15:00-15:30)

Speaker: John Ferdinand, Partner, Chartered (UK) and European Trade Mark Attorney @ Marks & Clerk

The role of intellectual property (IP) is increasingly important for both international trade and competitiveness as knowledge increasingly becomes the subject of international transactions and an essential source of a company’s ability to compete successfully in global markets.

This overview session will include:

  • Introduction to different forms of IP and how they would relate to different products and services
  • Introduction to challenges faced in protection and enforcement of IP by operating in different geographic markets and doing business online
  • Case studies on IP issues associated with international and online trade
  • Summary of IP considerations and steps to take to secure and maximise IP protection when trading overseas and online

App Development and the Power of Data (12:00-12:30 or 15:30-16:00)

Speaker: Rod Plummer, Managing Director @ Shoothill


Product barcoding on an international scale (12:30-13:00 or 16:00-16:30)

Speaker: Lorna Beament, Engagement Manger - Marketplaces @ gs1 UK

A barcode is like the passport number for your product. Make selling online and internationally easier by uniquely identifying them whilst protecting your brand. Come and find out how GS1UK can help you do this and what it can mean for your business in this interactive workshop.

Lightening the load: Six steps to successfully shipping your products overseas (10:30-11:00 or 14:00-14:30)

Speaker: David Jinks, Head of Consumer Research @ parcelhero

UK start-ups and SMEs, whether they are retailers or manufacturers, can be understandably reluctant to take that first step selling beyond the UK. The global parcel broker ParcelHero works with companies taking their products to international markets for the first time. ParcelHero’s Head of Consumer Research, David Jinks (a Member of the Chartered Institute of Logistics & Transport and former Editor of Logistics & Transport Focus) will be sharing ParcelHero’s Top Tips for launching exports to the EU and beyond. David will be revealing why there will never be a better time than NOW to start exporting.

  • Simplifying Customs: Taking the pain out of Custom’s red tape
  • No ‘Exceptions’: Ensuring your products don’t get stuck at the border
  • Tackling tariff codes: What tariffs will your products attract beyond the EU and who will pay?
  • Why weight?: Packaging correctly to avoid the Great Volumetric Weight trap
  • New US and international opportunities: Threshold cuts and export opportunities – why shipping beyond the EU is simpler than ever
  • Many Happy Returns: Managing returns from overseas

Visitor registration

Registration has now closed.

Contact us

For more information please contact Sandrine or Sarah on 0121 314 2920 or email